In today’s complex and fast-moving world, organizations have become more data-driven to optimize marketing & sales efforts and guide strategy. Plenty of research agencies do quality work designing and executing your market research, yet few have in-depth understanding of the challenges in complex channel and highly technical environments. This includes sales force enablement requirements and critically unique considerations and flexibility needs when conducting B2B and Healthcare market research. You don’t have time to ramp-up traditional research partners and ensure the outcome clearly links to successful action internally.
Serving as a direct extension of your team and with experience inside companies like yours, BoostMRC provides custom strategic market research capabilities where resources and expertise are limited so that you can stay focused on your day-to-day.
A seasoned authority leading market research in both B2B and B2C environments, Yvonne Goldberg, Managing Principal Consultant, has both a direct understanding of research execution across qualitative and quantitative methodologies, and in leading and embedding market learning into the sales and marketing strategies of Fortune 500 firms. Together with a partner network of cross-functional talent, Yvonne’s out-of-the-box thinking and guiding vision help organizations navigate strategic market research and implementation efforts to drive business success.